#OspreyMediaLab

Mar 24, 2021

Enhanced Optimization Techniques

Media alignment and audience targeting in real-time bidding is not only maturing but also evolving, opening new opportunities to the skilled hands to discover. Will that be a new norm sometime soon? Probably yes. Post-campaign optimization and studying the insights are very handy while preparing the very next campaigns. Real-time optimization that is aligned with real-time bidding is real-time stuff. Aligning media buys with the correct target audiences solves the problem of

Feb 20, 2020

Science Centre SEA and PRC 2018 Campaign Case Study

During the Golden Week in 2018, SSC planned a campaign to create awareness of Science Centre and encourage ticket sales across South East

Feb 18, 2020

Brilliance of Having Right Teams

While managing the advertisers' campaigns, Osprey Media Lab operates as a trading desk that handles media buying as a managed service.

Feb 14, 2020

BRAND'S Suntory Asia Gift of Health for Christmas Campaign Case Study

BRAND'S, that commits promoting overall wellness in health, has entrusted their "Gift of Health for Christmas" Campaign to Osprey Media Lab

Feb 7, 2020

Grandness of Having the Right Strategic Partner

Key benefit working with Osprey Media Lab is that clients can focus on their core business and enhance their business strategies while

Jan 28, 2020

DFS PRC 2018 Golden Week Campaign Case Study

World's leading luxurious travel retailer DFS Group has entrusted its digital advertising campaign to Osprey Media Lab for PRC 2018 Golden

Jan 24, 2020

Running the Performance Campaigns Right

To maximize the potential, Osprey Media Lab closely monitors the campaigns, extracts the data, reviews the results, revises or applies

Jan 22, 2020

Adzymic's Response to Dynamic Creative Management Platform: P.A.D.

Adzymic helps advertisers simplify creative management processes, transform their display advertising into native and performance marketing

Jan 13, 2020

Importance of Having Right Partners

Osprey Media Lab has partnered with great entities to offer the greatest solutions to its clients. Some of the key partners are: Adzymic,

Nov 15, 2019

More Control Over Ad Spend

Osprey Media Lab, a pioneer in programmatic marketing in the region believes that there should be better control over the ad spend to

Nov 11, 2019

Case Study: SkillsFuture Campaign

SkillsFuture would like to run a campaign creating awareness of self-improvement courses and encourage participation and this campaign

Nov 8, 2019

Why Identification of the Target Audience is Essential

With limited resources such as time, the most efficient way to broadcast a promotional message and enjoy the expected yields is to identify,

Nov 6, 2019

Stamina of the Display Advertising

Osprey Media Lab (OML) has great solutions for its clients from display advertising to native advertising, programmatic approach to dynamic

Nov 4, 2019

Vantages

Digital Advertising is highly comprehensive, dynamic and demanding.Osprey Media Lab assumes liaison and mediating roles and ensures that all

Nov 1, 2019

Programmatic Buying & Real Time Bidding

Digital media inventories up for sale are not only diving into stiff competition but also introducing new methods allowing advertisers reach

Oct 30, 2019

Professional. Precise. Perfect.

Osprey Media Lab allocates dedicated resources to serve its client accounts, works closely with its clients for the optimized pricing and

Oct 28, 2019

Case Study: Harvey Norman Campaign

Osprey Media Lab offered to Harvey Norman the implementation of unique and smart Adzymic Smart Tag instead which allowed personalised dynami

Nov 25, 2018

Re-targeting Re-defined

Conventional re-targeting methods include usage of cookies that the visiting user's computer hosted a small file that consists the visit inf

Nov 18, 2018

At Your Service, with Better Tools and Methodologies

Osprey Media Lab offers huge savings in valuable time, significant reductions in advertising creative setup costs but magnificent campaign p

Nov 11, 2018

No Single Ad Network Has All Websites

An ad network is a marketplace of aggregated advertising space put up on sale by publishers and advertisers who demand to buy that advertisi

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