Media alignment and audience targeting in real-time bidding is not only maturing but also evolving, opening new opportunities to the skilled hands to discover. Will that be a new norm sometime soon? Probably yes. Post-campaign optimization and studying the insights are very handy while preparing the very next campaigns. Real-time optimization that is aligned with real-time bidding is real-time stuff. Aligning media buys with the correct target audiences solves the problem of serving ads to only those that have the potential to respond. At Osprey Media Lab, client's campaigns and target audience segments are aligned with the preferred media way before any advertising material goes live which enables generating optimal audience sets, contextual and campaign performance synergies.
To have an accurate impact of the optimization on the live campaigns, a continuous stream of input data is required. Enhancement efforts apply across the board that serves the ad at all zones, which is an extremely holistic and demanding approach. At Osprey Media Lab, our team of skilled resources restlessly render their full capabilities to improve the campaign performances. The optimization journey starts even before the campaign goes live and peaks at the initial stage to channel the distribution to emerging areas that yield the best. Comprehending the delivery trends correctly and applying the necessary changes timely; applying digital media evaluation techniques and better management of the optimization tasks as a whole result in best practices that not only ensure customer delight but also leverages campaign performances.
Quality evaluation marries performance optimization and supplies enormous findings for the perspectives of industry trends, technologies, methodologies and practical experiences.
In general, elapsing 10-20% of the planned campaign will allow enough data to be studied as insights. Or perhaps a campaign that already ran for a week would be identically instrumental as well.
While digital media campaigns focus on advertising materials including visuals, search campaigns also include extensions such as location, callout, call and review.
To boost your campaign performances and tap into Osprey Media Lab's experiences in digital advertising and expertise in native advertising to enjoy a great return to your digital advertisement investments, contact us at: Osprey Media Lab.