Science Centre SEA and PRC 2018 Campaign Case Study
Singapore Science Centre (SSC) aims to promote interest, learning and creativity in science and technology through imaginative and enjoyable experiences to a wide range of audience. It also takes "science literal people" nation of Singapore into greater heights. It continuously sets up exhibitions, conducts school programs, produces magazines and organizes promotional activities to bring the science closer to target groups.
During the Golden Week in 2018, SSC planned a campaign to create awareness of Science Centre and encourage ticket sales across South East Asia (SEA) and People's Republic of China (PRC) while having plans targeting mass audiences from the abovesaid locations.
Osprey Media Lab (OML) assisted SSC for this campaign and ensured consisted presence across digital platforms in order to target mass audience effectively that had plans to visit Singapore and might be interested in the promotional activity.
OML executed the correct strategy of filtering and activating top travel and educational websites to host the display advertisement materials through multiple ad formats.
Focusing on the right platforms was an excellent move that yielded better efficiencies both in terms of campaign performance and expenditure. The campaign was so successful that it has over delivered the impressions significantly while keeping the cost per impression way below than the initially proposed. Alongside with OML's unceasing optimization efforts and campaign monitoring, the client's campaign was rewarded with a least two folds of click-through rates.
Setting the right target audience on the right platform and screens, delivering the campaign via multiple display ad formats, continuous monitoring and optimization efforts conducted by OML team ensured great returns to the client's investments and the campaign had a great delivery success.
To boost your campaign performances and tap into Osprey Media Lab's experiences in digital advertising and expertise in native advertising to enjoy a great return to your digital advertisement investments, contact us now at: Osprey Media Lab.
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