Power of Real Time Bidding
In a real-time bidding environment, time is of the essence. Demand and supply meet, multiple evaluations need to be done and the...
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- Mar 9, 2021
Optimization Basics
When the advertising campaigns are planned, designed and deployed; there exist certain assumptions based on the past experiences and....
- Feb 20, 2020
Science Centre SEA and PRC 2018 Campaign Case Study
During the Golden Week in 2018, SSC planned a campaign to create awareness of Science Centre and encourage ticket sales across South East
- Feb 18, 2020
Brilliance of Having Right Teams
While managing the advertisers' campaigns, Osprey Media Lab operates as a trading desk that handles media buying as a managed service.
- Feb 14, 2020
BRAND'S Suntory Asia Gift of Health for Christmas Campaign Case Study
BRAND'S, that commits promoting overall wellness in health, has entrusted their "Gift of Health for Christmas" Campaign to Osprey Media Lab
- Jan 28, 2020
DFS PRC 2018 Golden Week Campaign Case Study
World's leading luxurious travel retailer DFS Group has entrusted its digital advertising campaign to Osprey Media Lab for PRC 2018 Golden
- Jan 20, 2020
Case Study: NTUC FairPrice On Campaign
Singapore's largest supermarket chain NTUC FairPrice had an objective leveraging online purchases and aimed conversions through personalized
- Nov 13, 2019
Display Advertising. Then and Now.
Display Advertising maintains its power and indeed gets more powerful every day with the introduction of new websites, new publishers, new
- Oct 30, 2019
Professional. Precise. Perfect.
Osprey Media Lab allocates dedicated resources to serve its client accounts, works closely with its clients for the optimized pricing and
- Oct 28, 2019
Case Study: Harvey Norman Campaign
Osprey Media Lab offered to Harvey Norman the implementation of unique and smart Adzymic Smart Tag instead which allowed personalised dynami
- Nov 4, 2018
There is No Easy Button
Today's major programmatic platforms that Osprey Media Lab has partnered with offer biddability, flexibility, controllability options to its
- Oct 21, 2018
How Demand Side Platforms Boost Your Advertising Operation Efficiencies
Although sounds complex, Demand Side Platform (DSP) is a consolidated, neat, transparent marketplace for advertising buyers to run their ope
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