May 4, 2021Power of Real Time BiddingIn a real-time bidding environment, time is of the essence. Demand and supply meet, multiple evaluations need to be done and the...
Mar 9, 2021Optimization BasicsWhen the advertising campaigns are planned, designed and deployed; there exist certain assumptions based on the past experiences and....
Feb 20, 2020Science Centre SEA and PRC 2018 Campaign Case StudyDuring the Golden Week in 2018, SSC planned a campaign to create awareness of Science Centre and encourage ticket sales across South East
Feb 18, 2020Brilliance of Having Right TeamsWhile managing the advertisers' campaigns, Osprey Media Lab operates as a trading desk that handles media buying as a managed service.