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Optimization Basics

When the advertising campaigns are planned, designed and deployed; there exist certain assumptions based on the past experiences and target audience's expected response to the call. At the initial stage of the campaign, skilled resources ensure monitoring the tracking of the campaign and supply prompt feedback whether a revision or versioning of advertising materials are required.

Optimized ads are relevant and assume the role of exhibiting action-oriented messages. They are descriptive enough for the target customer feels compelled responding to the call.

To have the ads truly optimized, skilled resources at Osprey Media Lab devote a significant amount of time studying the campaign and result patterns, connect the relevant post-click landing pages as well as re-examining those that did not respond to the call at the first attempt. In this way, non-respondents can be approached again via either another set of advertising creative or even a completely different campaign message. This demanding task ensures that the intended target audience is not missed, and adequate efforts are put to gain them as part of the campaign.

In most cases, it is possible to re-target the audiences at a larger pool of users such as social media platforms and search engines. While these avenues have their own set of approaches in digital advertising and deviate quite a bit from mainstream digital advertising, through a well-planned and staged media planning, it is easily manageable re-targeting the users and even re-purposing the advertising materials or the core call message.

If the offer is working, the remainder of the advertising components offers flexibility to be tweaked by the experienced digital advertising teams.

Although the sky's the limit, the target user's patience has limitations which are mostly controlled by the frequency caps. In other words, ideally, a user will be engaged (or attempted to be engaged) a certain count of occasions and if not being able to convert, perhaps will be sub-segmented for re-purposing at a later stage.

To boost your campaign performances and tap into Osprey Media Lab's experiences in digital advertising and expertise in native advertising to enjoy a great return to your digital advertisement investments, contact us at: Osprey Media Lab.

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