#media

One Ticket

All along, one size fits for all is not found to be a viable option in digital advertising. However, having "one ticket" to access to...

Real-Time, Real World

Real-time is the real world. Ideas, mind maps, presentations, plans, strategies; all set. The moment the advertising goes live, it is in...

Easy Tips on Digital Marketing

While operating a business, every possible opportunity has to be tested to promote the product and services owned. It may not be always...

Enhanced Optimization Techniques

Media alignment and audience targeting in real-time bidding is not only maturing but also evolving, opening new opportunities to the...

Optimization Basics

When the advertising campaigns are planned, designed and deployed; there exist certain assumptions based on the past experiences and....

Insights and the Display Advertising Practices

To achieve a healthy delivery growth, marketers rely on data-driven strategies while executing their campaigns. This not also allows them...

Case Study: SkillsFuture Campaign

SkillsFuture would like to run a campaign creating awareness of self-improvement courses and encourage participation and this campaign

Programmatic Buying & Real Time Bidding

Digital media inventories up for sale are not only diving into stiff competition but also introducing new methods allowing advertisers reach

Better Engagement with Native Ads

Native Ads are required for "Better Engagement" to serve advertisements to targeted audiences at a scale and in real time with the power of

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