All along, one size fits for all is not found to be a viable option in digital advertising. However, having "one ticket" to access to...

Real-time is the real world. Ideas, mind maps, presentations, plans, strategies; all set. The moment the advertising goes live, it is in...

While operating a business, every possible opportunity has to be tested to promote the product and services owned. It may not be always possible to reach out to global masses in digital marketing due to budget and target audience constrains although digital marketing itself is borderless. There the efficiency gets into the picture with greater optimization and campaign management services offered by skilled resources ensuring cost-effectiveness. Campaign executions and instan

Media alignment and audience targeting in real-time bidding is not only maturing but also evolving, opening new opportunities to the skilled hands to discover. Will that be a new norm sometime soon? Probably yes. Post-campaign optimization and studying the insights are very handy while preparing the very next campaigns. Real-time optimization that is aligned with real-time bidding is real-time stuff. Aligning media buys with the correct target audiences solves the problem of

When the advertising campaigns are planned, designed and deployed; there exist certain assumptions based on the past experiences and....

To achieve a healthy delivery growth, marketers rely on data-driven strategies while executing their campaigns. This not also allows them to prioritize their investments in technology investments but also ensuring relevant experiences to the target audiences. Although digital advertising technologies appear to some that it's maturing, these are useful tools for solving business problems and offer new avenues for discovering fresh opportunities. In the olden days, mere metrics

SkillsFuture would like to run a campaign creating awareness of self-improvement courses and encourage participation and this campaign

Digital media inventories up for sale are not only diving into stiff competition but also introducing new methods allowing advertisers reach

Native Ads are required for "Better Engagement" to serve advertisements to targeted audiences at a scale and in real time with the power of