Real-time is the real world. Ideas, mind maps, presentations, plans, strategies; all set. The moment the advertising goes live, it is in the real world in a real-time aspect. If the results are not monitored and acted upon real-time via optimization, its power weakens and there is a high possibility of getting lower efficiencies in resource utilization.
With higher penetration of users to the digital screens, programmatic advertising too evolved in years and it is not limited to our 14" screens anymore. It covers any and everything from mobile devices, tablets to desktop and laptops, kiosks to digital out of home, video to streaming services and the TV. Inventory that's available for buying keeps getting larger and better with enhanced profiling mechanisms. In return, experienced media team at Osprey Media Lab analyses and suggest the most viable platforms that could host the intended campaigns successfully.
Programmatic advertising algorithms typically ensure that target audiences are met, and advertisers' strategies are duly followed. The core difference of programmatic advertising is the purchase of the intended target audience rather than the purchase of the media placement. That gives a marvelous opportunity to engage the target user, be it getting them to follow the brand or make a purchase transaction for the promoted item. Day by day, ads are getting personalized and thanks to the programmatic advertising for the extensive opportunities it offers. Instead of a generic advertising message that has a limited or nil impact, customized or tailored content mostly does the trick creating engagement and winning the target audience. Real-time in real-world ensures getting the audience to participate and have an interaction with the promoted item or services.
Dealing with real-time does not only have the opportunities of enhancing, in fact boosting the performances but continued focus on the relevant inventory also increases the ROI as the target audience are engaged with more relevant advertising that leads to actions and conversions.
To boost your campaign performances and tap into Osprey Media Lab's experiences in digital advertising and expertise in native advertising to enjoy a great return to your digital advertisement investments, contact us at: Osprey Media Lab.