Enhanced Optimization Techniques
Media alignment and audience targeting in real-time bidding is not only maturing but also evolving, opening new opportunities to the skilled hands to discover. Will that be a new norm sometime soon? Probably yes. Post-campaign optimization and studying the insights are very handy while preparing the very next campaigns. Real-time optimization that is aligned with real-time bidding is real-time stuff. Aligning media buys with the correct target audiences solves the problem of