May 19, 2021One Ticket All along, one size fits for all is not found to be a viable option in digital advertising. However, having "one ticket" to access to...
May 4, 2021Power of Real Time BiddingIn a real-time bidding environment, time is of the essence. Demand and supply meet, multiple evaluations need to be done and the...
Apr 21, 2021Real-Time, Real World Real-time is the real world. Ideas, mind maps, presentations, plans, strategies; all set. The moment the advertising goes live, it is in...
Nov 1, 2019Programmatic Buying & Real Time BiddingDigital media inventories up for sale are not only diving into stiff competition but also introducing new methods allowing advertisers reach